Agency: Barrows  Client: Essity  

Brief: POS image composition for the leading German toilet tissue brand

Retouching requirement: 

• Complex hair cut out of the Claude character
• Adjust Claude's eyes to look at the blue pack
• Create a finger for Claude to point at blue pack
• Compose boy and Claude
• Adjust girls eyes to look at blue pack
• Compose background images and add in clouds
• Cut out grass, flowers and butterfly
• Adjust overall colours, highlights and shadows