Agency: Barrows  Client: Essity  

Brief: POS image composition for the leading German toilet tissue brand

Retouching requirement: 

  • Complex hair cut out of the Claude character
  • Adjust Claude's eyes to look at the blue pack
  • Create a finger for Claude to point at blue pack
  • Compose boy and Claude
  • Adjust girls eyes to look at blue pack
  • Compose background images and add in clouds
  • Cut out grass, flowers and butterfly
  • Adjust overall colours, highlights and shadows

Compostion in-situation

Final composition